WEBVTT X-TIMESTAMP-MAP=MPEGTS:90000,LOCAL:00:00:00.000 00:00:02.236 --> 00:00:04.605 align:middle line:79% position:44% size:56% - [Announcer] Anyone can have a good idea. 00:00:04.605 --> 00:00:07.741 align:start line:79% position:33% size:70% But the difference between those who have an idea, 00:00:07.741 --> 00:00:10.744 align:middle line:79% position:42% size:53% and those who have a successful company, 00:00:10.744 --> 00:00:13.046 align:middle line:85% position:42% size:53% is in the execution. 00:00:13.046 --> 00:00:15.916 align:middle line:79% position:50% size:61% These women figured out how they could transform 00:00:15.916 --> 00:00:20.787 align:start line:79% position:31% size:68% a concept into a thriving company in New York City, 00:00:20.787 --> 00:00:23.891 align:middle line:79% position:40% size:50% and it all started with Her Big Idea. 00:00:25.626 --> 00:00:28.528 align:middle line:85% position:40% size:50% (light jazz music) 00:00:44.444 --> 00:00:47.447 align:middle line:85% position:40% size:50% (upbeat jazz music) 00:00:51.551 --> 00:00:53.854 align:middle line:79% position:40% size:50% Malene Barnett was recognized for her 00:00:53.854 --> 00:00:56.757 align:middle line:79% position:40% size:50% artistic talent at a very young age. 00:00:56.757 --> 00:00:59.126 align:start line:79% position:31% size:68% While she was in college, she became interested 00:00:59.126 --> 00:01:01.695 align:start line:79% position:31% size:68% in the idea that as an artist, she would be able 00:01:01.695 --> 00:01:04.264 align:start line:79% position:50% size:61% to share her globally inspired artwork through 00:01:04.264 --> 00:01:06.733 align:middle line:85% position:47% size:58% surface textile design. 00:01:06.733 --> 00:01:09.770 align:start line:79% position:44% size:56% So she founded Melane B., an exclusive, 00:01:09.770 --> 00:01:12.172 align:middle line:85% position:40% size:75% custom textile design studio. 00:01:13.507 --> 00:01:15.275 align:start line:10% position:36% size:73% - My name is Malene Barnett, and I'm the founder 00:01:15.275 --> 00:01:16.276 align:middle line:10% position:44% size:33% of Malene B. 00:01:17.811 --> 00:01:20.681 align:start line:79% position:47% size:58% Malene B. is a design studio that specializes 00:01:20.681 --> 00:01:22.883 align:start line:79% position:42% size:53% in globally inspired custom carpets, 00:01:22.883 --> 00:01:25.452 align:middle line:85% position:33% size:70% wall coverings, and tiles. 00:01:25.452 --> 00:01:27.521 align:start line:79% position:33% size:70% My work can be found in commercial and residential 00:01:27.521 --> 00:01:31.959 align:start line:79% position:33% size:70% spaces such as Viacom, WeWork, Saks Fifth Avenue, 00:01:31.959 --> 00:01:34.828 align:middle line:85% position:50% size:81% the Chatsworth, and Astor Place. 00:01:34.828 --> 00:01:37.331 align:start line:79% position:47% size:58% All of the carpets are custom, custom size, 00:01:37.331 --> 00:01:40.567 align:start line:79% position:42% size:53% custom color, custom even construction. 00:01:41.802 --> 00:01:44.438 align:middle line:85% position:50% size:81% Hi Orlando, welcome to Malene B. 00:01:44.438 --> 00:01:45.706 align:start line:79% position:42% size:53% - [Orlando] Thanks Malene, how are you? 00:01:45.706 --> 00:01:46.840 align:start line:79% position:47% size:58% - Let's get started with our consultation. 00:01:46.840 --> 00:01:48.508 align:middle line:85% position:42% size:53% - [Orlando] Alright. 00:01:50.477 --> 00:01:52.646 align:start line:79% position:31% size:68% - Malene B. is located in the Bedford-Stuyvesant 00:01:52.646 --> 00:01:55.816 align:middle line:85% position:44% size:78% section of Brooklyn, New York. 00:01:55.816 --> 00:01:58.552 align:start line:79% position:50% size:61% All the work is produced as far as designing, 00:01:58.552 --> 00:02:00.387 align:middle line:85% position:33% size:70% specification, right here. 00:02:00.387 --> 00:02:01.888 align:start line:79% position:40% size:50% I really love living in the city, 00:02:01.888 --> 00:02:04.858 align:start line:79% position:40% size:50% but I also love suburban life, too. 00:02:04.858 --> 00:02:09.596 align:start line:79% position:44% size:78% Being in Brooklyn allows me to get the best of both worlds. 00:02:09.596 --> 00:02:11.398 align:middle line:79% position:44% size:56% - [Orlando] Let's see some of the options. 00:02:11.398 --> 00:02:14.534 align:start line:79% position:50% size:61% - Now this is called Tap Tap, it's bamboo silk 00:02:14.534 --> 00:02:18.805 align:start line:79% position:40% size:75% which is the shiny area here, feel that, it's quite soft. 00:02:18.805 --> 00:02:21.375 align:start line:79% position:31% size:68% This is called Pupunya, this is actually inspired 00:02:21.375 --> 00:02:24.177 align:start line:79% position:33% size:70% by the aboriginae hand dot art, and then this one 00:02:24.177 --> 00:02:26.980 align:start line:79% position:33% size:70% is called Kingstown, this is another graphic pattern, 00:02:26.980 --> 00:02:28.648 align:middle line:79% position:40% size:50% it's really great for like all over, 00:02:28.648 --> 00:02:30.217 align:middle line:85% position:36% size:73% like wall to wall carpeting. 00:02:30.217 --> 00:02:31.852 align:start line:79% position:42% size:53% - I'm partial to the Pupunya, this one. 00:02:31.852 --> 00:02:36.256 align:start line:79% position:40% size:75% - Oh the Pupunya, okay, let's look at that one there. 00:02:36.256 --> 00:02:38.225 align:start line:79% position:47% size:58% Well ever since I was a young child my mother 00:02:38.225 --> 00:02:41.995 align:start line:79% position:47% size:58% incorporated travel into our everyday life. 00:02:41.995 --> 00:02:44.698 align:start line:79% position:31% size:68% Having my parents be from the Caribbean, there was 00:02:44.698 --> 00:02:46.967 align:start line:79% position:44% size:56% always an opportunity to go away. 00:02:46.967 --> 00:02:49.002 align:middle line:79% position:40% size:50% When I would travel I would be inspired 00:02:49.002 --> 00:02:51.505 align:start line:79% position:31% size:68% and so as I grew older, and when I was able to go 00:02:51.505 --> 00:02:54.074 align:start line:79% position:50% size:61% on trips of my own, I took those opportunities 00:02:54.074 --> 00:02:56.276 align:start line:79% position:33% size:70% and took those experiences to create the designs 00:02:56.276 --> 00:02:59.679 align:start line:79% position:47% size:58% that I incorporate for my business today. 00:03:00.847 --> 00:03:02.783 align:start line:79% position:50% size:61% These are all yarn palms here, how do you feel 00:03:02.783 --> 00:03:04.651 align:middle line:85% position:36% size:73% about this color right here? 00:03:04.651 --> 00:03:07.054 align:start line:79% position:40% size:50% - It's a little too orange for me, 00:03:07.054 --> 00:03:08.622 align:middle line:85% position:33% size:70% make that a little darker. 00:03:08.622 --> 00:03:11.091 align:start line:79% position:33% size:70% - Okay, a little darker, well that would have to sit 00:03:11.091 --> 00:03:13.560 align:start line:79% position:38% size:48% next to something like this, see? 00:03:13.560 --> 00:03:18.565 align:start line:79% position:33% size:70% And, now it creates more of like a neutral palette. 00:03:18.565 --> 00:03:20.600 align:middle line:85% position:40% size:75% How are you starting to feel? 00:03:20.600 --> 00:03:22.335 align:middle line:85% position:44% size:56% - I like that, a lot. 00:03:24.304 --> 00:03:25.772 align:start line:79% position:47% size:58% - Well I've always been interested in art, 00:03:25.772 --> 00:03:27.874 align:start line:79% position:33% size:70% ever since the third grade, I was actually selected 00:03:27.874 --> 00:03:30.577 align:start line:79% position:47% size:58% for a program called Artistically Talented, 00:03:30.577 --> 00:03:33.413 align:start line:79% position:50% size:61% and we would draw and paint on a weekly basis. 00:03:33.413 --> 00:03:36.516 align:start line:79% position:50% size:61% In third grade I was signing my name Malene B 00:03:36.516 --> 00:03:39.152 align:start line:79% position:42% size:53% on my paintings, and hence it's become 00:03:39.152 --> 00:03:41.221 align:middle line:85% position:31% size:68% the brand of my business. 00:03:41.221 --> 00:03:43.824 align:start line:79% position:44% size:56% If I look at a lot of my work, back then, 00:03:43.824 --> 00:03:45.926 align:start line:79% position:42% size:53% I already see my style had developed, 00:03:45.926 --> 00:03:49.029 align:middle line:85% position:50% size:81% and I see how much I love color, 00:03:49.029 --> 00:03:52.199 align:middle line:79% position:40% size:50% and I love pattern, and I love people. 00:03:53.767 --> 00:03:55.902 align:start line:79% position:47% size:58% So Orlando, I'm gonna do a quick sketch based 00:03:55.902 --> 00:03:58.905 align:start line:79% position:44% size:56% on some of the colors that we selected. 00:03:58.905 --> 00:04:03.009 align:start line:79% position:44% size:78% I'm just gonna start to play with some of the dots, colors, 00:04:03.944 --> 00:04:05.078 align:middle line:85% position:44% size:78% how do you feel about that one? 00:04:05.078 --> 00:04:06.813 align:middle line:85% position:42% size:53% - Yeah, that's nice. 00:04:06.813 --> 00:04:08.248 align:start line:79% position:47% size:58% - Let's see how it looks next to the green 00:04:08.248 --> 00:04:11.418 align:start line:79% position:42% size:53% so we can kind of mimic this one here. 00:04:13.220 --> 00:04:15.722 align:start line:79% position:31% size:68% How about this one, is it a little too blue, or? 00:04:15.722 --> 00:04:16.923 align:middle line:85% position:33% size:70% We could also tone it down. 00:04:16.923 --> 00:04:17.891 align:start line:79% position:47% size:58% - [Orlando] Yeah, let's try it, and see. 00:04:17.891 --> 00:04:20.293 align:middle line:85% position:40% size:75% - Alright let's try this one. 00:04:21.828 --> 00:04:24.397 align:start line:79% position:50% size:81% I went to college at SUNY Purchase, and then I transferred 00:04:24.397 --> 00:04:27.501 align:start line:79% position:50% size:61% to FIT, the Fashion Institute of Technology. 00:04:27.501 --> 00:04:30.337 align:middle line:79% position:44% size:56% While I was at FIT, I was walking the halls 00:04:30.337 --> 00:04:32.873 align:start line:79% position:47% size:58% and I discovered surface textile design, 00:04:32.873 --> 00:04:35.542 align:start line:79% position:50% size:61% and I saw the products that people were making, 00:04:35.542 --> 00:04:37.344 align:start line:79% position:44% size:56% and I thought that was quite interesting 00:04:37.344 --> 00:04:40.380 align:start line:79% position:36% size:73% because as an artist it allowed me to create product 00:04:40.380 --> 00:04:42.782 align:start line:79% position:33% size:70% that multiple people could use verses just doing a 00:04:42.782 --> 00:04:45.252 align:start line:79% position:44% size:56% painting for one person to experience. 00:04:45.252 --> 00:04:48.255 align:start line:79% position:33% size:70% After college I got a job at a textile manufacturer. 00:04:48.255 --> 00:04:50.557 align:middle line:79% position:40% size:50% I was doing all the artwork and specs. 00:04:50.557 --> 00:04:53.693 align:start line:79% position:33% size:70% I learned about how to make a product, in addition 00:04:53.693 --> 00:04:56.663 align:start line:79% position:33% size:70% to selling it because I was also the marketing manager. 00:04:56.663 --> 00:04:59.499 align:start line:79% position:47% size:58% I look at it as my foundation to business 00:04:59.499 --> 00:05:01.334 align:start line:79% position:44% size:56% as a creative person, and then after that 00:05:01.334 --> 00:05:03.069 align:middle line:85% position:50% size:81% I got a job at a carpet company. 00:05:03.069 --> 00:05:06.773 align:start line:74% position:42% size:53% And that's where I really learned about the carpet business 00:05:06.773 --> 00:05:09.442 align:start line:79% position:31% size:68% and I started to search for manufacturers to make 00:05:09.442 --> 00:05:13.013 align:start line:79% position:47% size:58% my own designs based on my design aesthetic. 00:05:13.013 --> 00:05:15.949 align:start line:79% position:33% size:70% I launched my own business, Malene B. in 2009. 00:05:15.949 --> 00:05:19.653 align:start line:79% position:44% size:78% Everybody was doing like beige, and plain simple carpet, 00:05:19.653 --> 00:05:22.189 align:start line:79% position:33% size:70% and I was designing carpets with people on it, 00:05:22.189 --> 00:05:24.591 align:start line:79% position:33% size:70% and creating stories, that was not a common thing 00:05:24.591 --> 00:05:27.694 align:start line:79% position:40% size:50% to see in carpet, and it's still not. 00:05:29.062 --> 00:05:32.165 align:start line:79% position:33% size:70% The way it built was really a lot of sweat from me 00:05:32.165 --> 00:05:35.769 align:start line:79% position:47% size:58% networking like crazy, and not being afraid 00:05:35.769 --> 00:05:39.072 align:middle line:79% position:47% size:58% to introduce to people who I am and what I do. 00:05:39.072 --> 00:05:41.241 align:start line:79% position:31% size:68% I went to Las Vegas to a trade show, I was getting 00:05:41.241 --> 00:05:44.711 align:start line:79% position:31% size:68% on the plane, and low and behold, I see that the 00:05:44.711 --> 00:05:46.846 align:start line:79% position:31% size:68% editor in chief of Interior Design magazine, 00:05:46.846 --> 00:05:48.715 align:start line:79% position:44% size:56% Cindy Allen, was getting on the plane. 00:05:48.715 --> 00:05:51.017 align:start line:79% position:40% size:50% I introduced myself and she said, oh, 00:05:51.017 --> 00:05:52.219 align:middle line:85% position:50% size:61% she says, you know what? 00:05:52.219 --> 00:05:54.554 align:start line:79% position:47% size:58% You should call my assistant, I'm working 00:05:54.554 --> 00:05:55.855 align:middle line:85% position:47% size:58% on the flooring issue. 00:05:55.855 --> 00:05:58.191 align:middle line:79% position:40% size:50% The issue came out a few months later, 00:05:58.191 --> 00:06:01.094 align:start line:79% position:31% size:68% I had a full page in Interior Design magazine. 00:06:01.094 --> 00:06:03.296 align:middle line:79% position:47% size:58% And that's what really started the business. 00:06:03.296 --> 00:06:06.466 align:middle line:79% position:40% size:50% And then from there it just continued. 00:06:07.834 --> 00:06:09.970 align:start line:79% position:50% size:61% We're gonna take the colors that you selected 00:06:09.970 --> 00:06:12.305 align:start line:79% position:33% size:70% and I'm gonna show you how they look in the design. 00:06:12.305 --> 00:06:15.108 align:start line:79% position:33% size:70% And here is where we could start to play with the 00:06:15.108 --> 00:06:17.043 align:start line:79% position:33% size:70% different fibers and we can see what it looks like 00:06:17.043 --> 00:06:18.144 align:middle line:85% position:40% size:50% in our actual room. 00:06:18.144 --> 00:06:19.346 align:middle line:85% position:48% size:18% - Okay. 00:06:19.346 --> 00:06:22.115 align:start line:79% position:50% size:61% - Alright, there are these room view options, 00:06:22.115 --> 00:06:24.517 align:start line:79% position:47% size:58% and now you see, you see what it looks like? 00:06:24.517 --> 00:06:25.719 align:middle line:85% position:31% size:68% - [Orlando] That's great. 00:06:25.719 --> 00:06:27.287 align:start line:79% position:47% size:58% - Well we're all set to go and then we could 00:06:27.287 --> 00:06:28.521 align:middle line:85% position:40% size:50% order your carpet. 00:06:28.521 --> 00:06:31.691 align:start line:79% position:50% size:61% - [Orlando] Okay, great, looking forward to it. 00:06:31.691 --> 00:06:34.761 align:start line:79% position:33% size:70% - Starting a business is no easy task for one woman. 00:06:34.761 --> 00:06:37.864 align:start line:79% position:36% size:73% You remember 2009 financially, or economically 00:06:37.864 --> 00:06:40.166 align:start line:79% position:50% size:61% I should say, for this country it was not good. 00:06:40.166 --> 00:06:42.736 align:middle line:79% position:47% size:58% I did whatever it was that I needed to bring 00:06:42.736 --> 00:06:45.105 align:middle line:85% position:50% size:61% in money to keep afloat. 00:06:45.105 --> 00:06:47.874 align:start line:79% position:33% size:70% I worked at Bloomingdales, I actually was assisting 00:06:47.874 --> 00:06:50.710 align:start line:79% position:47% size:58% a stylist on a project, I did tag sales. 00:06:50.710 --> 00:06:54.180 align:start line:79% position:33% size:70% You know I had to do what I had to do, and I did it. 00:06:54.180 --> 00:06:56.583 align:middle line:79% position:50% size:61% Entrepreneurship is not about being comfortable, 00:06:56.583 --> 00:06:58.685 align:start line:79% position:40% size:75% it's a serious roller coaster ride, and you don't know 00:06:58.685 --> 00:07:00.487 align:start line:79% position:33% size:70% when the next dip is coming, you don't know when 00:07:00.487 --> 00:07:02.455 align:middle line:79% position:42% size:53% the next hill you're gonna have to climb, 00:07:02.455 --> 00:07:05.125 align:middle line:85% position:50% size:81% but the key is just being ready. 00:07:11.264 --> 00:07:13.566 align:start line:79% position:31% size:68% What I love about working in New York City, 00:07:13.566 --> 00:07:15.735 align:middle line:79% position:40% size:50% it is really like a global Mecca here, 00:07:15.735 --> 00:07:17.804 align:start line:79% position:50% size:61% we have people coming from all over the world. 00:07:17.804 --> 00:07:21.241 align:start line:79% position:47% size:58% It's continued to inspire me and my work. 00:07:22.942 --> 00:07:25.545 align:start line:79% position:33% size:70% That's the thing, New York has so much to offer, 00:07:25.545 --> 00:07:27.314 align:start line:79% position:40% size:50% it's all about what you wanna do. 00:07:27.314 --> 00:07:30.283 align:start line:79% position:42% size:53% When I go outside, I look at buildings, 00:07:30.283 --> 00:07:32.552 align:start line:79% position:42% size:53% I look at sidewalks, I look at people, 00:07:32.552 --> 00:07:35.155 align:middle line:85% position:33% size:70% I see design in everything. 00:07:35.155 --> 00:07:36.856 align:middle line:79% position:40% size:50% The beauty of being in a city like this 00:07:36.856 --> 00:07:39.926 align:start line:79% position:33% size:70% is you really could pretty much do almost anything. 00:07:39.926 --> 00:07:42.095 align:start line:79% position:44% size:56% And it's a great testing ground to see 00:07:42.095 --> 00:07:44.664 align:middle line:85% position:44% size:78% if your idea is going to stick. 00:07:54.107 --> 00:07:56.543 align:start line:79% position:33% size:70% - [Announcer] Ellie Kassner began working with metal 00:07:56.543 --> 00:07:59.512 align:start line:79% position:36% size:73% in the family subcontracting construction business 00:07:59.512 --> 00:08:02.082 align:middle line:85% position:44% size:78% when she was just 13 years old. 00:08:02.082 --> 00:08:05.585 align:start line:79% position:40% size:75% After a stint in nearly every position in the company, 00:08:05.585 --> 00:08:09.756 align:start line:79% position:40% size:75% Ellie took over WH Kassner as its first female president. 00:08:11.624 --> 00:08:14.894 align:middle line:10% position:50% size:61% - I'm Ellie Kassner, I'm the owner and president 00:08:14.894 --> 00:08:17.230 align:middle line:10% position:36% size:73% of WH Kassner, Incorporated. 00:08:18.698 --> 00:08:22.602 align:start line:79% position:40% size:75% WH Kassner is a miscellaneous metal commercial construction 00:08:22.602 --> 00:08:24.804 align:start line:79% position:47% size:58% fabrication installation business. 00:08:24.804 --> 00:08:28.842 align:start line:79% position:33% size:70% We custom fabricate stairs, railings, and platforms 00:08:28.842 --> 00:08:32.278 align:middle line:79% position:42% size:53% on public works, and commercial projects. 00:08:35.448 --> 00:08:38.918 align:middle line:79% position:47% size:58% My grandfather started the business in 1961, 00:08:38.918 --> 00:08:42.389 align:middle line:79% position:42% size:53% in Glens Falls, New York, and in the 70s 00:08:42.389 --> 00:08:44.424 align:middle line:85% position:44% size:78% my father joined the business. 00:08:44.424 --> 00:08:47.961 align:start line:79% position:44% size:78% They created a niche in the major pharmaceutical companies 00:08:47.961 --> 00:08:50.797 align:start line:79% position:44% size:56% Phizer, Novartis, Bristol Myers Squibb. 00:08:50.797 --> 00:08:53.633 align:start line:79% position:33% size:70% Every major pharmaceutical from Pennsylvania 00:08:53.633 --> 00:08:56.636 align:start line:79% position:47% size:58% to Vermont, and we work in their high end 00:08:56.636 --> 00:08:59.272 align:start line:79% position:31% size:68% R and D facilities making custom stainless steel 00:08:59.272 --> 00:09:02.008 align:middle line:85% position:50% size:81% platforming for their equipment. 00:09:02.008 --> 00:09:04.511 align:middle line:79% position:50% size:61% We worked on quite a few things in New York City, 00:09:04.511 --> 00:09:07.747 align:start line:79% position:44% size:56% we worked on projects at Wards Island, 00:09:07.747 --> 00:09:11.918 align:start line:79% position:36% size:73% Tallman Island, and projects at the Brooklyn Navy Yard. 00:09:18.758 --> 00:09:23.329 align:start line:79% position:33% size:70% This is a 1970s Peddinghaus ironworker, it's called, 00:09:23.329 --> 00:09:27.500 align:start line:74% position:47% size:58% and it's a major piece of machinery that runs our business. 00:09:29.169 --> 00:09:31.971 align:middle line:85% position:44% size:78% We've had it for over 20 years. 00:09:31.971 --> 00:09:35.942 align:start line:79% position:31% size:68% It cuts flat and angle on this side, and bar stock, 00:09:35.942 --> 00:09:38.711 align:middle line:79% position:50% size:41% and on that side there's a punch. 00:09:46.786 --> 00:09:50.623 align:start line:79% position:47% size:58% I grew up around the shop, I learned to weld 00:09:50.623 --> 00:09:52.725 align:start line:79% position:44% size:56% with the Boy Scouts because I didn't like 00:09:52.725 --> 00:09:57.163 align:middle line:79% position:47% size:58% being a Girl Scout, and when I was 13, my gift 00:09:57.163 --> 00:10:00.633 align:start line:79% position:36% size:73% from my parents was that I could get my working papers, 00:10:00.633 --> 00:10:05.138 align:start line:79% position:40% size:75% and work here, and so I started working in the office 00:10:05.138 --> 00:10:08.241 align:middle line:79% position:50% size:61% and then I quickly moved on to being a shop hand, 00:10:08.241 --> 00:10:12.045 align:start line:79% position:33% size:70% later in life I was a field hand on the install. 00:10:12.045 --> 00:10:14.747 align:start line:79% position:47% size:58% I was the third man on a crew for a while, 00:10:14.747 --> 00:10:18.117 align:start line:79% position:47% size:58% and then I became a project manager later, 00:10:18.117 --> 00:10:20.587 align:start line:79% position:36% size:73% before taking over the business, so I like to think 00:10:20.587 --> 00:10:23.790 align:start line:79% position:33% size:70% that I've worked in almost every position here 00:10:23.790 --> 00:10:26.493 align:middle line:85% position:33% size:70% before becoming president. 00:10:26.493 --> 00:10:31.197 align:start line:79% position:36% size:73% Like any good construction worker I got my double major 00:10:31.197 --> 00:10:34.834 align:start line:79% position:44% size:56% from Skidmore College in women's studies 00:10:34.834 --> 00:10:37.637 align:middle line:79% position:47% size:58% and english literature, with a business minor, 00:10:37.637 --> 00:10:41.574 align:start line:79% position:31% size:68% and I lived a whole other life before I came here. 00:10:41.574 --> 00:10:46.212 align:start line:79% position:40% size:75% I was in South Africa writing policy for a girl's shelter, 00:10:46.212 --> 00:10:49.949 align:start line:79% position:44% size:78% so I went and did that because I knew once I signed on 00:10:49.949 --> 00:10:52.552 align:start line:79% position:44% size:56% to this, once my last name was involved, 00:10:52.552 --> 00:10:54.521 align:middle line:85% position:50% size:61% I was never gonna leave. 00:10:54.521 --> 00:10:58.124 align:start line:79% position:50% size:61% I came back from South Africa and I immediately 00:10:58.124 --> 00:11:00.560 align:middle line:85% position:47% size:58% was with the business. 00:11:00.560 --> 00:11:03.463 align:start line:79% position:47% size:58% WH Kassner, Incorporated, is unique 00:11:03.463 --> 00:11:08.067 align:start line:79% position:36% size:73% because we are a team that's been together for so long. 00:11:08.067 --> 00:11:12.572 align:middle line:79% position:47% size:58% My brother Dirk Kassner is my business partner. 00:11:12.572 --> 00:11:14.874 align:start line:79% position:33% size:70% - Yeah, so they're building back to the retaining wall. 00:11:14.874 --> 00:11:19.279 align:start line:79% position:36% size:73% - Back to the retaining wall with these angle frames 00:11:19.279 --> 00:11:22.148 align:start line:79% position:33% size:70% that are drawn more completely in another set. 00:11:22.148 --> 00:11:25.852 align:start line:79% position:50% size:61% We divide out the work by our natural skillsets 00:11:25.852 --> 00:11:28.288 align:middle line:85% position:31% size:68% which we know implicitly. 00:11:28.288 --> 00:11:31.858 align:start line:79% position:50% size:61% Two inch oak slat, they're gonna demo this. 00:11:38.731 --> 00:11:42.902 align:start line:79% position:36% size:73% As a woman in a dramatically male dominated industry, 00:11:44.504 --> 00:11:47.941 align:start line:79% position:47% size:58% I used to struggle with being the only person 00:11:47.941 --> 00:11:51.077 align:start line:79% position:33% size:70% who looked like me or sounded like me in a room, 00:11:51.077 --> 00:11:54.447 align:start line:79% position:33% size:70% but I don't really have those insecurities anymore, 00:11:54.447 --> 00:11:57.216 align:start line:79% position:47% size:58% I just see us all as being on the same team 00:11:57.216 --> 00:12:01.254 align:start line:79% position:33% size:70% and working for the goal of the project being on time, 00:12:01.254 --> 00:12:03.323 align:middle line:85% position:31% size:68% on budget, and done well. 00:12:04.724 --> 00:12:08.494 align:start line:79% position:31% size:68% These are new W12s by 30s for a new roof hatch, 00:12:08.494 --> 00:12:11.531 align:start line:79% position:36% size:73% we can try to value engineer those to be lagged in 00:12:11.531 --> 00:12:14.701 align:middle line:79% position:40% size:50% or we can weld the anchors like usual. 00:12:16.169 --> 00:12:19.606 align:start line:79% position:36% size:73% Being an entrepreneur to me means being the first one in 00:12:19.606 --> 00:12:23.676 align:start line:79% position:36% size:73% and the last one out, but even in its toughest moments 00:12:23.676 --> 00:12:25.845 align:middle line:79% position:42% size:53% knowing that you're working for yourself 00:12:25.845 --> 00:12:29.382 align:start line:79% position:40% size:50% and that all of that work pays off, 00:12:29.382 --> 00:12:31.884 align:middle line:85% position:44% size:78% and having confidence in that. 00:12:33.286 --> 00:12:35.922 align:start line:79% position:31% size:68% Business owners in New York City have the unique 00:12:35.922 --> 00:12:39.959 align:start line:79% position:40% size:50% opportunity to do anything they want, 00:12:39.959 --> 00:12:41.594 align:middle line:85% position:31% size:68% and have a market for it. 00:12:41.594 --> 00:12:45.832 align:start line:79% position:44% size:78% It's such a unique population, everyone is interested 00:12:45.832 --> 00:12:49.969 align:start line:79% position:33% size:70% in their own thing, and there are so many chances. 00:12:49.969 --> 00:12:52.438 align:middle line:79% position:40% size:50% Sometimes that can feel overwhelming, 00:12:52.438 --> 00:12:55.675 align:middle line:79% position:50% size:61% but once you get in the right mindset, it's just 00:12:55.675 --> 00:12:59.078 align:start line:79% position:47% size:58% every turn holds a different opportunity. 00:13:00.246 --> 00:13:02.382 align:start line:79% position:40% size:50% And when you come together as a team, 00:13:02.382 --> 00:13:05.318 align:start line:79% position:31% size:68% when you put something in place and it all fits, 00:13:05.318 --> 00:13:07.754 align:start line:79% position:36% size:73% at the end of the project you realize all these moving 00:13:07.754 --> 00:13:11.891 align:start line:79% position:33% size:70% pieces are fastened strong and you're gonna pass it 00:13:11.891 --> 00:13:14.627 align:start line:79% position:33% size:70% for your whole life, I pass projects everyday that 00:13:14.627 --> 00:13:18.231 align:start line:79% position:36% size:73% my grandfather completed and that my father completed. 00:13:18.231 --> 00:13:19.632 align:middle line:85% position:38% size:48% You fall in love. 00:13:25.605 --> 00:13:28.307 align:start line:79% position:44% size:78% - [Announcer] Cheryl Gentry discovered her entrepreneurial 00:13:28.307 --> 00:13:32.178 align:start line:79% position:33% size:70% spirit very early on, she started her first business 00:13:32.178 --> 00:13:35.314 align:start line:79% position:36% size:73% in high school, years later, after working for several 00:13:35.314 --> 00:13:38.284 align:start line:79% position:33% size:70% large corporations in the music and fashion industry 00:13:38.284 --> 00:13:41.554 align:start line:79% position:33% size:70% in event planning, she went off on her own to create 00:13:41.554 --> 00:13:45.725 align:middle line:74% position:42% size:53% Glow Global Events, a full service world wide events agency. 00:13:47.026 --> 00:13:48.027 align:middle line:85% position:40% size:75% - [Cheryl] We're on schedule. 00:13:48.027 --> 00:13:48.995 align:middle line:85% position:47% size:58% - Perfect, good to go. 00:13:48.995 --> 00:13:49.996 align:middle line:85% position:44% size:33% - Thank you. 00:13:51.664 --> 00:13:54.200 align:start line:10% position:31% size:68% My name is Cheryl Gentry, I am the CEO and founder 00:13:54.200 --> 00:13:56.602 align:middle line:10% position:47% size:58% of Glow Global Events. 00:13:56.602 --> 00:13:58.938 align:middle line:79% position:40% size:50% Glow Global Events is an award winning 00:13:58.938 --> 00:14:01.474 align:middle line:79% position:40% size:50% event agency based in New York City. 00:14:01.474 --> 00:14:03.076 align:start line:79% position:33% size:70% I'm trying to find the clients to still make sure 00:14:03.076 --> 00:14:05.712 align:start line:79% position:42% size:53% we're still on for the 8:10 start time, 00:14:05.712 --> 00:14:09.515 align:start line:79% position:40% size:75% we have about two minutes, so if you see her let her know. 00:14:09.515 --> 00:14:13.019 align:start line:79% position:31% size:68% Our clients include non-profit organizations, 00:14:13.019 --> 00:14:17.457 align:start line:74% position:47% size:58% we work with Emma Bowen Foundation, Boys and Girls Harbor, 00:14:17.457 --> 00:14:21.160 align:start line:79% position:33% size:70% the Meteor Network, we also work with corporations 00:14:21.160 --> 00:14:24.497 align:start line:79% position:33% size:70% like Allianz, Kaiser Permanente, we do work with 00:14:24.497 --> 00:14:28.468 align:start line:79% position:36% size:73% the PGA, and so we've really had a great experience 00:14:28.468 --> 00:14:31.404 align:start line:79% position:42% size:53% with working between sports industry, 00:14:31.404 --> 00:14:35.074 align:start line:79% position:44% size:56% fashion, non-profits, and foundations. 00:14:35.074 --> 00:14:36.676 align:start line:79% position:42% size:53% Did you get everyone their scripts? 00:14:36.676 --> 00:14:38.745 align:middle line:85% position:33% size:70% Then our team is all ready. 00:14:38.745 --> 00:14:41.280 align:middle line:85% position:44% size:56% Thank you, excuse me. 00:14:41.280 --> 00:14:43.783 align:middle line:79% position:40% size:50% - Please take your seats, our program 00:14:43.783 --> 00:14:46.085 align:middle line:85% position:47% size:58% will begin momentarily. 00:14:46.085 --> 00:14:48.321 align:start line:79% position:44% size:78% - The students were instructed, do they know where to go? 00:14:48.321 --> 00:14:50.857 align:start line:79% position:31% size:68% - [Woman] Yeah, they should, they should know. 00:14:50.857 --> 00:14:53.025 align:middle line:85% position:33% size:70% - Hey guys, it's showtime. 00:14:54.894 --> 00:14:57.530 align:middle line:85% position:33% size:70% I grew up in Washington DC. 00:14:57.530 --> 00:14:59.799 align:start line:79% position:33% size:70% My first business, actually as an entrepreneur 00:14:59.799 --> 00:15:03.336 align:start line:79% position:31% size:68% was in high school, my sister and I were selling 00:15:03.336 --> 00:15:06.272 align:start line:79% position:31% size:68% lyrics to songs, people wanted to know the lyrics 00:15:06.272 --> 00:15:08.474 align:start line:79% position:31% size:68% to the songs, we would write them, produce them, 00:15:08.474 --> 00:15:09.876 align:middle line:85% position:40% size:50% and then sell them. 00:15:09.876 --> 00:15:12.545 align:start line:79% position:40% size:75% I attended Howard University, I worked at Marriott, 00:15:12.545 --> 00:15:14.814 align:middle line:79% position:47% size:58% the front desk, while I was still an undergrad. 00:15:14.814 --> 00:15:16.516 align:start line:79% position:50% size:61% I was transferred to the corporate headquarters 00:15:16.516 --> 00:15:19.018 align:middle line:85% position:44% size:78% and worked there for two years. 00:15:19.018 --> 00:15:21.888 align:middle line:79% position:42% size:53% I left and moved to New York and started 00:15:21.888 --> 00:15:24.891 align:start line:79% position:36% size:73% at Arista Records, I found myself staying in the office 00:15:24.891 --> 00:15:27.560 align:start line:79% position:33% size:70% until midnight planning the album release parties. 00:15:27.560 --> 00:15:29.896 align:middle line:79% position:44% size:56% After that I moved to the fashion business 00:15:29.896 --> 00:15:32.498 align:middle line:85% position:44% size:78% and worked at Girbaud and Boss. 00:15:32.498 --> 00:15:36.335 align:start line:79% position:31% size:68% And again, I found myself staying extra late doing 00:15:36.335 --> 00:15:39.438 align:start line:79% position:33% size:70% all the fashion shows, and preparing for Fashion Week. 00:15:39.438 --> 00:15:42.408 align:start line:79% position:50% size:81% People were coming to me saying, who produced that event? 00:15:42.408 --> 00:15:44.076 align:middle line:85% position:33% size:70% Who did that fashion show? 00:15:44.076 --> 00:15:46.712 align:start line:79% position:50% size:61% At that point I sat down for a retreat weekend 00:15:46.712 --> 00:15:50.283 align:start line:79% position:47% size:58% with my mentors, and decided to start Glow. 00:15:50.283 --> 00:15:54.453 align:start line:79% position:40% size:75% We spoke to the client today, we are making some changes. 00:15:55.922 --> 00:15:59.959 align:start line:79% position:44% size:78% We had about four more sponsors come in for this event. 00:15:59.959 --> 00:16:02.495 align:middle line:79% position:44% size:56% Once we have that all laid out and planned, 00:16:02.495 --> 00:16:05.164 align:middle line:79% position:40% size:50% if you can just do the inventory list. 00:16:05.164 --> 00:16:05.998 align:middle line:85% position:48% size:18% - Okay. 00:16:05.998 --> 00:16:06.833 align:middle line:85% position:43% size:31% - Alright. 00:16:08.367 --> 00:16:11.737 align:start line:79% position:47% size:58% I don't think people really see the details 00:16:11.737 --> 00:16:14.740 align:middle line:79% position:44% size:56% and the tasks that go into event planning. 00:16:14.740 --> 00:16:16.976 align:start line:79% position:50% size:61% It's not just showing up the day of the event, 00:16:16.976 --> 00:16:18.978 align:middle line:79% position:47% size:58% everyone attends events and they're beautiful, 00:16:18.978 --> 00:16:21.480 align:middle line:79% position:38% size:48% they're colorful, they're electric. 00:16:21.480 --> 00:16:25.451 align:start line:79% position:44% size:78% The attendees, the celebrities, that's only the last part. 00:16:25.451 --> 00:16:27.854 align:middle line:85% position:50% size:81% That's the last 10% of planning. 00:16:27.854 --> 00:16:32.024 align:start line:79% position:36% size:73% An event requires months, sometimes years of planning. 00:16:34.126 --> 00:16:36.395 align:start line:79% position:33% size:70% We've always usually done the glass and I think that 00:16:36.395 --> 00:16:39.732 align:middle line:79% position:40% size:50% picks up for every event really well, 00:16:39.732 --> 00:16:41.634 align:start line:79% position:38% size:48% so I like that, I like that look. 00:16:41.634 --> 00:16:43.970 align:start line:79% position:50% size:61% I don't think we've done rock in here before. 00:16:43.970 --> 00:16:46.606 align:middle line:85% position:40% size:75% So that might be a good idea. 00:16:46.606 --> 00:16:49.642 align:start line:79% position:47% size:58% Glow Global Events, over the last 19 years, 00:16:49.642 --> 00:16:51.210 align:middle line:85% position:44% size:56% has grown remarkably. 00:16:51.210 --> 00:16:54.347 align:start line:79% position:47% size:58% We've been able to plan events world wide. 00:16:54.347 --> 00:16:57.817 align:start line:79% position:47% size:58% London, and Africa, we've also done events 00:16:57.817 --> 00:17:00.853 align:middle line:85% position:50% size:81% in Hong Kong and Beijing, Macau, 00:17:00.853 --> 00:17:03.990 align:middle line:85% position:44% size:78% so we're truly a global agency. 00:17:03.990 --> 00:17:06.559 align:start line:79% position:44% size:78% Later this week we have orchids, are we doing orchids? 00:17:06.559 --> 00:17:08.895 align:start line:79% position:47% size:58% Is that delivery here, is that order here? 00:17:08.895 --> 00:17:13.799 align:start line:79% position:44% size:78% - It's on its way, so we'll make sure everything is ready. 00:17:13.799 --> 00:17:16.235 align:start line:79% position:33% size:70% - Perfect, so we have some great ideas for November. 00:17:16.235 --> 00:17:18.437 align:start line:79% position:42% size:53% We have some great ideas for next week. 00:17:18.437 --> 00:17:22.341 align:start line:79% position:33% size:70% I think with all the China, it's gonna look beautiful. 00:17:22.341 --> 00:17:23.542 align:middle line:85% position:48% size:38% - [Man] Great. 00:17:23.542 --> 00:17:24.777 align:start line:79% position:40% size:50% - We started off with three clients, 00:17:24.777 --> 00:17:26.979 align:middle line:85% position:50% size:81% and now we have over 40 clients. 00:17:26.979 --> 00:17:29.382 align:middle line:79% position:38% size:48% We now have three offices globally, 00:17:29.382 --> 00:17:32.285 align:start line:79% position:36% size:73% we have the New York office, we're in Los Angeles, 00:17:32.285 --> 00:17:33.719 align:middle line:85% position:42% size:53% and we're in London. 00:17:33.719 --> 00:17:37.256 align:start line:79% position:44% size:78% There's no better way to influence the way people feel, 00:17:37.256 --> 00:17:39.959 align:start line:79% position:40% size:50% act, or think, than through an event. 00:17:39.959 --> 00:17:41.093 align:middle line:85% position:50% size:61% - This is a celebration. 00:17:41.093 --> 00:17:44.297 align:middle line:85% position:40% size:50% (audience applause) 00:17:44.297 --> 00:17:46.899 align:start line:79% position:42% size:53% - With a $40 billion event industry, 00:17:46.899 --> 00:17:49.235 align:start line:79% position:31% size:68% I really do think within the event planning space, 00:17:49.235 --> 00:17:52.672 align:middle line:79% position:42% size:53% sky's the limit, and I plan to get there. 00:17:55.041 --> 00:17:58.077 align:start line:79% position:47% size:58% I think the people that opened doors for me 00:17:58.077 --> 00:18:00.880 align:start line:79% position:40% size:50% are my mentors, I really been someone 00:18:00.880 --> 00:18:03.282 align:middle line:79% position:40% size:50% that's been blessed with great timing. 00:18:03.282 --> 00:18:05.551 align:start line:79% position:40% size:50% I meet great people at the right time 00:18:05.551 --> 00:18:08.220 align:middle line:79% position:47% size:58% that push me forward to the next introduction. 00:18:08.220 --> 00:18:11.190 align:start line:79% position:47% size:58% Load in, we'd like you to arrive by 11 AM. 00:18:11.190 --> 00:18:13.926 align:middle line:79% position:50% size:41% My team will get there at six AM. 00:18:15.528 --> 00:18:18.898 align:start line:79% position:50% size:61% What I love most about working in New York City 00:18:18.898 --> 00:18:21.734 align:start line:79% position:40% size:50% is the energy, it's just electric. 00:18:22.835 --> 00:18:25.271 align:start line:79% position:47% size:58% The one piece of advice that I would give 00:18:25.271 --> 00:18:27.974 align:start line:79% position:47% size:58% entrepreneurs starting your business, 00:18:27.974 --> 00:18:31.744 align:start line:79% position:50% size:81% you have to maintain your passion, you have to be focused, 00:18:31.744 --> 00:18:34.447 align:start line:79% position:31% size:68% and you have to make sure when the road gets tough 00:18:34.447 --> 00:18:36.949 align:middle line:85% position:44% size:78% that you're gonna stick to it. 00:18:38.050 --> 00:18:39.885 align:middle line:85% position:47% size:58% Another glowing event. 00:18:51.364 --> 00:18:54.166 align:start line:79% position:36% size:73% - [Announcer] Leith Hill was raised on a healthy diet. 00:18:54.166 --> 00:18:56.168 align:start line:79% position:47% size:58% She learned to cook the food that she loved 00:18:56.168 --> 00:18:58.471 align:start line:79% position:44% size:56% as a young adult, and many years later, 00:18:58.471 --> 00:19:00.906 align:start line:79% position:47% size:58% noticed the need for accessible, nutritious, 00:19:00.906 --> 00:19:03.943 align:start line:79% position:31% size:68% and delicious food, after finding a perfect space 00:19:03.943 --> 00:19:06.212 align:middle line:79% position:42% size:53% in the West Village, she opened the first 00:19:06.212 --> 00:19:08.481 align:middle line:85% position:33% size:70% Ellary's Greens Restaurant. 00:19:10.483 --> 00:19:12.818 align:start line:10% position:50% size:61% - My name is Leith Hill, and I am the proud 00:19:12.818 --> 00:19:15.454 align:start line:10% position:40% size:50% owner and founder of Ellary's Greens. 00:19:15.454 --> 00:19:19.291 align:start line:74% position:42% size:53% Ellary's Greens, most succinctly, is a healthy restaurant 00:19:19.291 --> 00:19:22.194 align:start line:79% position:50% size:61% here in the West Village in New York City. 00:19:22.194 --> 00:19:25.231 align:start line:79% position:42% size:53% We have a very veggie forward menu, 00:19:25.231 --> 00:19:28.134 align:start line:79% position:50% size:61% we have beautiful entrees, we have salads, 00:19:28.134 --> 00:19:31.771 align:start line:79% position:33% size:70% sandwiches, we have four different types of burgers. 00:19:31.771 --> 00:19:35.641 align:start line:79% position:33% size:70% We don't limit the market, we open it to everyone. 00:19:35.641 --> 00:19:37.109 align:start line:79% position:47% size:58% - Which of the desserts are gluten free? 00:19:37.109 --> 00:19:39.879 align:start line:79% position:31% size:68% - Sure, so this is gluten free, our pumpkin pie 00:19:39.879 --> 00:19:43.783 align:start line:79% position:33% size:70% is gluten free, our turtle cookie is gluten free, 00:19:43.783 --> 00:19:45.785 align:start line:79% position:40% size:50% our chocolate chip cookie is not. 00:19:45.785 --> 00:19:47.286 align:middle line:85% position:40% size:50% - [Woman] Oh okay. 00:19:47.286 --> 00:19:49.555 align:start line:79% position:44% size:78% - Okay, everything's vegan, all of our desserts are vegan. 00:19:49.555 --> 00:19:51.690 align:middle line:79% position:44% size:56% Which also, as I know you know, if anybody 00:19:51.690 --> 00:19:53.526 align:middle line:85% position:47% size:58% is lactose intolerant, 00:19:53.526 --> 00:19:54.460 align:middle line:85% position:48% size:18% - Yes. 00:19:54.460 --> 00:19:55.861 align:middle line:85% position:44% size:78% - They can eat freely because, 00:19:55.861 --> 00:19:57.329 align:middle line:85% position:33% size:70% - [Woman] All the desserts. 00:19:57.329 --> 00:19:59.098 align:start line:79% position:33% size:70% - All the desserts they want because they're vegan. 00:19:59.098 --> 00:19:59.932 align:middle line:85% position:43% size:31% - Awesome. 00:20:02.168 --> 00:20:05.137 align:start line:79% position:47% size:58% - I'm from New Orleans for six generations. 00:20:05.137 --> 00:20:08.340 align:start line:79% position:36% size:73% Now New Orleans is not known for super healthy food, 00:20:08.340 --> 00:20:12.511 align:middle line:79% position:47% size:58% it's known for booze, butter, beignets, but, 00:20:14.146 --> 00:20:16.682 align:start line:79% position:47% size:58% I was raised by a health food enthusiast, 00:20:16.682 --> 00:20:20.853 align:start line:79% position:44% size:78% so growing up I only ate whole foods and organic foods. 00:20:22.288 --> 00:20:25.658 align:start line:79% position:40% size:75% It's very important to me to know the source of your food, 00:20:25.658 --> 00:20:27.326 align:middle line:85% position:47% size:58% so we know our farmers. 00:20:27.326 --> 00:20:30.429 align:start line:79% position:44% size:78% I come to this quite naturally and I started making 00:20:30.429 --> 00:20:34.066 align:start line:79% position:40% size:50% smoothies with my sister at age nine, 00:20:34.066 --> 00:20:37.703 align:start line:79% position:44% size:56% and I've been juicing since I was 21. 00:20:37.703 --> 00:20:39.872 align:start line:79% position:42% size:53% We're lucky enough to have this on tap, 00:20:39.872 --> 00:20:42.675 align:start line:79% position:50% size:61% and we're one of the few restaurants that does. 00:20:42.675 --> 00:20:46.011 align:start line:79% position:31% size:68% And we have the kombucha, but we also mix it 00:20:46.011 --> 00:20:48.214 align:middle line:79% position:38% size:48% with the Pilsner to make a shandy. 00:20:48.214 --> 00:20:49.181 align:middle line:85% position:48% size:38% - [Woman] Yum. 00:20:49.181 --> 00:20:50.983 align:middle line:85% position:31% size:68% - Yeah, it's really good. 00:20:50.983 --> 00:20:54.019 align:start line:79% position:33% size:70% When I graduated from high school I took a gap year 00:20:54.019 --> 00:20:56.922 align:start line:79% position:33% size:70% and I moved to France, and I went to university there, 00:20:56.922 --> 00:21:00.826 align:start line:79% position:33% size:70% and had a job, and an apartment, and my apartment 00:21:00.826 --> 00:21:02.962 align:middle line:85% position:40% size:75% was in a house with a family. 00:21:02.962 --> 00:21:07.666 align:middle line:79% position:40% size:50% I cooked with them, and that was a joy. 00:21:07.666 --> 00:21:09.568 align:start line:79% position:44% size:56% And we have the catering on Saturday. 00:21:09.568 --> 00:21:10.469 align:middle line:85% position:40% size:75% - [Man] Ah huh, yeah, I know. 00:21:10.469 --> 00:21:12.304 align:middle line:85% position:47% size:58% - Good, how big is it? 00:21:13.672 --> 00:21:15.407 align:middle line:85% position:48% size:38% - [Man] 60, 70. 00:21:15.407 --> 00:21:17.176 align:middle line:85% position:44% size:78% - Oh yeah, I did see that one. 00:21:17.176 --> 00:21:18.577 align:start line:79% position:31% size:68% Yeah, yeah, yeah, I saw that one, I saw that one. 00:21:18.577 --> 00:21:20.412 align:middle line:85% position:31% size:68% They have a bunch coming. 00:21:20.412 --> 00:21:22.815 align:middle line:79% position:40% size:50% And Monday night is gonna be very busy. 00:21:22.815 --> 00:21:24.083 align:middle line:85% position:33% size:70% - [Man] Okay, yeah I know. 00:21:24.083 --> 00:21:25.284 align:middle line:79% position:50% size:61% - We have a bunch of big parties, you know that? 00:21:25.284 --> 00:21:27.753 align:start line:79% position:40% size:50% Okay good, good, good, good, thanks. 00:21:27.753 --> 00:21:31.390 align:start line:79% position:33% size:70% That was a great experience to see a different cuisine 00:21:31.390 --> 00:21:33.993 align:start line:79% position:31% size:68% and be able to experience that, and I came back 00:21:33.993 --> 00:21:36.662 align:start line:79% position:44% size:78% to America and I moved to Boston where I went to school, 00:21:36.662 --> 00:21:39.365 align:start line:79% position:33% size:70% undergrad, and graduate, I continued cooking there. 00:21:39.365 --> 00:21:41.433 align:start line:79% position:38% size:48% I have my masters in social work, 00:21:41.433 --> 00:21:45.538 align:start line:79% position:50% size:61% I met my husband, and we moved to Long Island, 00:21:45.538 --> 00:21:48.707 align:start line:79% position:40% size:75% and I had both of my children there and raised them there, 00:21:48.707 --> 00:21:52.178 align:start line:79% position:33% size:70% and really the idea for Ellary's Greens came to me 00:21:52.178 --> 00:21:56.582 align:start line:79% position:33% size:70% way back then, because I knew that there was a need 00:21:56.582 --> 00:21:59.218 align:start line:79% position:33% size:70% for people to have beautiful, nutrient dense, 00:21:59.218 --> 00:22:03.255 align:start line:79% position:44% size:56% delicious food easily accessible to them. 00:22:03.255 --> 00:22:05.891 align:start line:79% position:31% size:68% I started Ellary's Greens actually in my kitchen, 00:22:05.891 --> 00:22:10.529 align:start line:79% position:33% size:70% and I moved to the city in 2012, very specifically 00:22:10.529 --> 00:22:14.400 align:start line:79% position:33% size:70% to dial up Ellary's Greens, and started looking 00:22:14.400 --> 00:22:17.303 align:start line:79% position:40% size:50% for space, and I looked everywhere. 00:22:19.905 --> 00:22:23.342 align:start line:79% position:40% size:75% It was surprisingly difficult because people who had 00:22:23.342 --> 00:22:27.513 align:start line:79% position:44% size:78% commercial spaces wanted retail, they did not want food, 00:22:28.981 --> 00:22:32.918 align:start line:79% position:33% size:70% and heat, and flames, and exhaust, and all the rest. 00:22:32.918 --> 00:22:36.255 align:start line:79% position:44% size:78% And I'd really wanted somewhere that had a neighborhood, 00:22:36.255 --> 00:22:38.490 align:start line:79% position:31% size:68% so there were people who worked here doing the day 00:22:38.490 --> 00:22:41.393 align:start line:79% position:31% size:68% and people who also would dine here at night. 00:22:41.393 --> 00:22:44.496 align:start line:79% position:36% size:73% Luckily I found the perfect place in the West Village on 00:22:44.496 --> 00:22:48.667 align:start line:79% position:44% size:78% Carmine Street, and walked in, and just knew it was right. 00:22:49.868 --> 00:22:53.272 align:start line:79% position:47% size:58% I opened the restaurant in April of 2013. 00:22:54.740 --> 00:22:57.376 align:start line:79% position:33% size:70% One of the biggest joys was right after we opened, 00:22:57.376 --> 00:23:01.180 align:start line:79% position:36% size:73% this kind of defining moment that said, oh my gosh, 00:23:01.180 --> 00:23:04.583 align:start line:79% position:40% size:75% I've actually succeeded and created what I set out to do. 00:23:04.583 --> 00:23:06.752 align:start line:79% position:47% size:58% It was a Friday night, and we were full, 00:23:06.752 --> 00:23:09.521 align:start line:79% position:50% size:61% and I was on the stairs, and I could hear 00:23:09.521 --> 00:23:12.024 align:start line:79% position:50% size:61% everybody in the kitchen laughing and talking 00:23:12.024 --> 00:23:14.293 align:middle line:79% position:47% size:58% and preparing food, and I could hear everybody 00:23:14.293 --> 00:23:17.630 align:start line:79% position:33% size:70% in the dining room laughing and talking and dining. 00:23:17.630 --> 00:23:20.833 align:start line:79% position:40% size:50% I stood on the stairs and I froze, 00:23:20.833 --> 00:23:23.002 align:middle line:85% position:33% size:70% and I just started to cry. 00:23:24.870 --> 00:23:28.040 align:start line:79% position:33% size:70% Starting a restaurant is not for the faint of heart. 00:23:28.040 --> 00:23:30.643 align:start line:79% position:33% size:70% When you go into something like food because its your 00:23:30.643 --> 00:23:34.380 align:start line:79% position:36% size:73% passion, and unless you have a background in construction 00:23:34.380 --> 00:23:37.349 align:start line:79% position:31% size:68% and building out, it's not your passion and it's 00:23:37.349 --> 00:23:41.120 align:start line:79% position:36% size:73% probably not your forte, and in my case, it was neither. 00:23:41.120 --> 00:23:43.622 align:start line:79% position:36% size:73% And there was a church a few doors down, and there were 00:23:43.622 --> 00:23:46.158 align:start line:79% position:33% size:70% many days when I would go in the church before I got 00:23:46.158 --> 00:23:48.494 align:start line:79% position:31% size:68% to Ellary's Greens, and I would have a little cry, 00:23:48.494 --> 00:23:49.828 align:middle line:79% position:44% size:56% and then I would walk into Ellary's Greens 00:23:49.828 --> 00:23:53.799 align:middle line:79% position:50% size:61% and I'd be able to face what was in front of me. 00:23:53.799 --> 00:23:56.402 align:start line:79% position:31% size:68% It's extremely important that you can do every job 00:23:56.402 --> 00:23:58.637 align:start line:79% position:47% size:58% in the company and that your team knows that. 00:23:58.637 --> 00:24:01.140 align:start line:79% position:33% size:70% Now you don't want to, you wanna work on the company 00:24:01.140 --> 00:24:04.009 align:start line:79% position:31% size:68% and not for the company, when push comes to shove, 00:24:04.009 --> 00:24:06.879 align:start line:79% position:40% size:50% you need to be able to do every job. 00:24:06.879 --> 00:24:10.082 align:start line:79% position:40% size:75% I think there's a lot of respect that comes from that. 00:24:10.082 --> 00:24:13.285 align:start line:79% position:40% size:75% Being a woman had an enormous effect on the process 00:24:13.285 --> 00:24:16.722 align:start line:79% position:36% size:73% for good and bad, I've built out three restaurants now, 00:24:16.722 --> 00:24:20.192 align:middle line:79% position:47% size:58% and I have found that people assume that you 00:24:20.192 --> 00:24:21.727 align:start line:79% position:44% size:56% don't know what you're talking about, 00:24:21.727 --> 00:24:24.563 align:start line:79% position:33% size:70% that they can change your mind, and that you're just 00:24:24.563 --> 00:24:26.865 align:middle line:79% position:38% size:48% not really bright enough to get it. 00:24:26.865 --> 00:24:29.768 align:start line:79% position:33% size:70% And that is incredibly frustrating and insulting. 00:24:29.768 --> 00:24:31.970 align:middle line:79% position:44% size:56% So the good news is I was able to weed out 00:24:31.970 --> 00:24:34.740 align:start line:79% position:36% size:73% anyone who was disrespectful and keep the really good 00:24:34.740 --> 00:24:38.911 align:start line:79% position:33% size:70% people and continue to work with them to this day. 00:24:41.313 --> 00:24:43.515 align:start line:79% position:50% size:61% What I love most about working in New York City 00:24:43.515 --> 00:24:47.820 align:middle line:79% position:47% size:58% is that I am surrounded by fascinating people, 00:24:47.820 --> 00:24:50.356 align:start line:79% position:36% size:73% everybody has an interesting story, and I learn 00:24:50.356 --> 00:24:53.425 align:middle line:85% position:33% size:70% from them every single day. 00:24:53.425 --> 00:24:55.694 align:middle line:79% position:47% size:58% In everything that I've done I've learned from 00:24:55.694 --> 00:24:58.764 align:start line:79% position:50% size:61% along the way and been able to bring into this, 00:24:58.764 --> 00:25:03.235 align:start line:79% position:44% size:78% my passion, and I am very happy that I really took the time 00:25:03.235 --> 00:25:05.404 align:middle line:79% position:40% size:50% to figure out what is my next chapter? 00:25:05.404 --> 00:25:06.372 align:middle line:85% position:40% size:50% What is my passion? 00:25:06.372 --> 00:25:08.540 align:middle line:85% position:33% size:70% What do I really wanna do? 00:25:08.540 --> 00:25:10.476 align:start line:79% position:38% size:48% And then put my energy toward it. 00:25:10.476 --> 00:25:12.544 align:start line:79% position:33% size:70% It's been a great journey, and when I think back 00:25:12.544 --> 00:25:16.715 align:start line:79% position:36% size:73% on where I started, I do take a lot of pride in that. 00:25:20.285 --> 00:25:21.987 align:start line:79% position:47% size:58% - [Announcer] Each of the four women featured 00:25:21.987 --> 00:25:24.923 align:middle line:79% position:47% size:58% in this episode of Her Big Idea, not only runs 00:25:24.923 --> 00:25:29.094 align:start line:79% position:44% size:78% successful companies, but also serve as mentors for WENYC. 00:25:30.462 --> 00:25:34.533 align:start line:79% position:44% size:78% - WENYC is New York City's women entrepreneurs initiative. 00:25:35.968 --> 00:25:39.605 align:start line:79% position:36% size:73% - [Announcer] Launched in 2015, WENYC is an initiative 00:25:39.605 --> 00:25:41.840 align:start line:79% position:31% size:68% based out of the New York City Department of Small 00:25:41.840 --> 00:25:44.610 align:start line:79% position:33% size:70% Business Services that is dedicated to helping women 00:25:44.610 --> 00:25:47.613 align:start line:79% position:42% size:53% start and grow their own businesses. 00:25:47.613 --> 00:25:51.750 align:start line:79% position:40% size:75% - WENYC will help you whether you're at the conceptual 00:25:51.750 --> 00:25:56.755 align:start line:79% position:44% size:78% phase, later in your actualization, or growth phase. 00:25:56.755 --> 00:25:59.491 align:start line:10% position:31% size:68% - As an entrepreneur, I'm alone a lot of the time, 00:25:59.491 --> 00:26:02.728 align:start line:10% position:44% size:78% and it's been a great community to help me understand 00:26:02.728 --> 00:26:05.798 align:middle line:79% position:47% size:58% resources available for my business and for me. 00:26:05.798 --> 00:26:09.535 align:start line:10% position:36% size:73% - We spent about eight weeks together taking different 00:26:09.535 --> 00:26:11.670 align:start line:79% position:47% size:58% sessions around leadership development, 00:26:11.670 --> 00:26:15.174 align:middle line:79% position:40% size:50% around how to gain access to capital. 00:26:15.174 --> 00:26:17.910 align:start line:10% position:44% size:78% - I love accounting and working with small businesses, 00:26:17.910 --> 00:26:21.013 align:start line:10% position:44% size:78% helping them set up their financials and their accounting 00:26:21.013 --> 00:26:23.649 align:start line:79% position:50% size:61% systems, and those are the questions that I get 00:26:23.649 --> 00:26:26.385 align:start line:79% position:31% size:68% and that's what I focus on when I'm helping them. 00:26:26.385 --> 00:26:29.721 align:start line:10% position:36% size:73% - My experience as a mentor has been absolutely amazing. 00:26:29.721 --> 00:26:33.091 align:start line:79% position:40% size:75% WENYC has created a space for women to feel comfortable 00:26:33.091 --> 00:26:35.828 align:start line:79% position:40% size:75% and be vulnerable, so I think the value is tremendous 00:26:35.828 --> 00:26:39.965 align:start line:79% position:36% size:73% and is priceless, it can't be matched to anything else. 00:26:39.965 --> 00:26:41.500 align:middle line:85% position:50% size:81% - This journey can be difficult, 00:26:41.500 --> 00:26:43.836 align:start line:79% position:42% size:53% and it's nice to have people helping. 00:26:43.836 --> 00:26:47.539 align:start line:79% position:33% size:70% - It's such a unique moment for women entrepreneurs 00:26:47.539 --> 00:26:50.843 align:start line:79% position:44% size:78% in the world, but particularly in New York City. 00:26:50.843 --> 00:26:54.279 align:start line:79% position:40% size:75% This is our time to shine and there's so many resources. 00:26:54.279 --> 00:26:56.949 align:start line:79% position:33% size:70% - [Announcer] To learn more about WENYC programs, 00:26:56.949 --> 00:27:01.053 align:start line:79% position:33% size:70% or becoming a mentor, visit their website at WE.nyc. 00:27:02.421 --> 00:27:05.424 align:middle line:85% position:40% size:50% (upbeat jazz music)